Ebay Guide

An eBay Power Seller's Guide

 

CONTENTS:

Introduction (message from the author)

CHAPTER #1--------Crash Course

CHAPTER #2-------Advantages of selling on Ebay

CHAPTER #3-------Creating an “About Me” Page (Your SPECIAL page)

CHAPTER #4-------Attractive Titles and Headlines

CHAPTER #5--------Making your auction “SHINE”

Chapter #6----------Best Things to Sell & Where to Find Them

Chapter #7-----------Payment Methods (i.e. PayPal etc…)

Chapter #8-----------What NOT to do

Chapter #9-----------Shipping

Chapter #10----------Tricks, Tips & Secrets

 

 

 

Introduction (Message from me)

 

 

Hi and welcome! I am confident that you will all benefit from reading my book and just remember, the money is waiting for you out there, you just have to GO GET

IT!!! And here’s how.

This book is divided into many chapters. Some you may already know and some will be new to you. I have achieved the status of ebay PowerSeller by working hard and never giving up. I will show you the easy way to make money on ebay and show you the best ways to do it. Most of all I will show you what NOT to do! J

In order to get the most you really need to read from beginning to end. My Tips Tricks and Secrets are towards the end. The basics are in the beginning. You can browse around but read through the entire thing. You’ll be happy you did. Anyone can list on ebay, but to be successful on ebay takes smarts and good strategy. Being an ebay seller for a long time I have already made the mistakes for you and I have found the best ways to make money on ebay. Thousands of people are living off ebay and rather nicely too J I am SURE you will profit off ebay but remember you must plan and go about it the right way. I have and I am profiting off ebay and together we will make as much money as we can.

I hope you enjoy it as much as I’ve enjoyed writing it, and I wish you the best of best of luck,

 

Sincerely,

Robert Ross

 

CHAPTER 1

“Crash Course”

In this chapter I will walk you through the basic first steps of registering with Ebay and listing your first auction…You probably know this already but if not relax and take it slow…I will cover it more in depth later on but here are the steps you need to sell your items

Register with Ebay by going to http://www.ebay.com

Create a Sellers Account, you can do this by clicking “Sell” on the top of a page.

Best to get a picture of the item you are selling whether you scan the picture or have a digital camera or get the photo from the web, a picture is ideal as people like to see what they are buying.

Decide whether you want to sell your item at a fixed price or at auction

Pick a category, where your item fits in the best IE electronics, Housewares, games, collectibles, books, etc…you may choose a second category as well if you’d like.

Create an item title to describe your item IE cd player with headphones plus case etc…

You then need to give a description of the item you are selling. This can range from basic text to more fancy HTML and even flash animation.

Decide how long you want the auction to go for it can go a minimum of 1 day or 3-5-7 days and it can even go 10 for an additional .10 cents. You can also decide to start your auction at a specific date and time and end on a specific date on time.

Enter the quantity of the item you are selling

Enter the STARTING PRICE of where you want the auction to start at.

You can also enter a RESERVE PRICE to allow yourself to guarantee that your item won’t sell below a certain price.

BUY IT NOW- you can enter a BUY IT NOW price if you want someone to be able to buy it immediately for a price you set.

You also have the option to hide the bidders User Id’s from being displayed in case you are selling something private.

You can then list the item location or enter anything else in the spot. I like to enter BUY IT NOW! J

Upload your picture or type in a web address where your item picture can be found.

You can now upgrade your auction for a fee to make your auction more visible to people and to make it nicer IE bold , theme, gallery etc…

Add a counter if you want to see how many people viewed your auction.

Decide what payment typed you will accept.

Decide how much you will charge for shipping and where you are willing to ship to.

The last thing you need to do is to decide whether or not you will accept escrow. I will explain later J)

And that’s IT!!! Those are all the steps you need to follow in order to sell anything on ebay. However, while that is a basic auction listing, it’s the little things that make a difference between an auction and money making Ebay PowerSeller auction, which is what you’ll understand after you read to the bottom. I don’t want to just show you how to list items for sale, but show you the best way and when, where, what and how to profit the most off ebay.

CHAPTER 2

“The Advantages of Selling on Ebay”

One sentence basically sums up Ebay…Over 50 MILLION people are on Ebay and there are more and more every day!!! But besides for that, as if that wasn't enough to boggle the mind, you can find just about ANYTHING you are looking for and can sell anything…There will ALWAYS be someone to buy whatever is it you have whether it’s an apple or a zebra lol. Basically it’s like setting up shop smack in middle of Times Square in New York City. You are able to reach over 50 million daily!!! So obviously Ebay is a great place to sell anything.

Ebay has changed the world. What started 10 years ago as a small website has exploded into a huge online multi million dollar marketplace. Ebay has enabled thousands of people to stay at home and be their own boss while making more money then they used to at their old jobs. People rely on Ebay and use it as a full time business. Ebay is a full time job and only job for many. PowerSellers like myself are sellers that maintain a minimum of selling at least $1000 monthly. MINIMUM!!! People are making thousands of dollars a month on Ebay.

Nearly everyone knows of Ebay and for those that don’t they will soon enough. Ebay may seem intimidating at first to some but it’s really user friendly once you get to know how it works and the ins and outs of it. You can just list your item and go to sleep for the rest of the day and just check it when the auction closes J I can’t tell you how good a feeling it is to make money while you sleep J All you do is list the item and million of people see your item. It’s a great feeling to see the price of your auction rise, and an even better feeling cashing all the checks. J

To be successful on Ebay all you need is a computer with internet access, motivation and an open mind. Ebay is really simple and I have broken it down for you here. I will delve into the basics as well as the intricate complicated topics that I have learned from experience. I am an Ebay PowerSeller and have been living off Ebay for over 3 years and have given my time energy sweat and tears to use Ebay and to perfect it. I will help you achieve what I have achieved and turn you into a PowerSeller.

Part 1- Register with Ebay. It’s simple! Just go to http://www.ebay.com and fill in a few basic fields such as name address and email and just like that you’re registered! Don’t worry about other people seeing your info. Ebay’s site is secure and transmitted through a secure server so it’s 200% safe J

You now need to choose an Ebay ID or a name, this is similar to choosing an email ID, just don’t expect to be able to choose the first name you think of, because there are millions of people registered with Ebay so always be prepared with a few extra names just in case, but Hey! You might get lucky so give your first one a shot J.

Ebay doesn't require you to have a credit card however if you register with an email address such as yahoo or hotmail or any other anonymous email account then you will need a credit card to verify who you are. If you are using AOL or Earthlink for example then you don’t need a credit card.

After you submit all the information you will be sent a confirmation code to your email address. Just click on the link in the email and congratulation! You are now registered with Ebay.

Part 2- You can now register to SELL with ebay however you need to verify your ID to do this. You can either get “ID VERIFIED” for $5.00 which is an option once you register to sell or you can place a credit card on file with Ebay. Congratulations! You are now an Ebay seller and can start selling anything immediately!

CHAPTER 3

“creating an About Me page”

An “About Me” page is important to have as it can give people more information about you and your business. Most people on Ebay neglect this important part but it can make a huge difference. It lets people know what you’re all about and what your business is all about. You can also show them what else you have for sale as well as showing them anything else you’d like. Whether it’s just a greeting with a picture or a page with links to other sites an “About Me’ page solidifies your presence on Ebay and it can attract even more customers, and help keep the ones you already have. After you create your “About Me” page the word “me” will appear next to your user ID. You can click on that “me” and it will take you and anyone else who clicks on it to your “About Me” page. People will like to know who they’re buying from and they will feel more comfortable buying from you than from a total stranger because being that your “About Me” page introduced yourself they feel more at home with you.

 

CHAPTER 4

“Attractive Titles and Headlines”

A good title and headline is extremely important. A good title can get hundreds of more people to see your auction then a bad title would get. For example to see the difference between a great title and a bad title selling the EXACT SAME PRODUCT. One sold for $54.00 and one sold for $69.00 try to guess which…one title was “cd player nice looking and works great” and the other title was “NEW Sony Cd Player Model # XJ302” now which listing do you think sold for more…obviously the second one sold for more $ . The key to a good listing is to put yourself in the buyers shoes. What would YOU type in if you were looking for a specific item? No one types in good looking for a cd player, yet that seller chose to write “good looking” in his title. You can always add “good looking” in your auction. The title is your chance to list the words that you think the buyer will type in when he is searching for your item you should include major details such as item name, company name (if applicable) model number if applicable.

 

If your auction doesn't have a model number or a company name for example you’re selling an antique lamp. Then you should list keywords that will get the buyers attention such as “hot, lamp, antique, collectible, cool, gift, old, furniture” etc… you get the idea. Great Titles and can be the difference in becoming a major successful ebay seller.

 

CHAPTER 5

“Making Your Auction SHINE”

Well as I’ve said before and I’m sure you know this already, but many people can buy and sell on ebay however there is a major difference. Some people just list an item and make a few dollars profit IF THAT! And some people can make 10 times as much profit ON THE SAME ITEM!!! How? Well that’s what I was wondering when I first started selling on Ebay but now 3 years later and hundreds of positive feedbacks later I am now a PowerSeller and will explain how to make your auction stand out from everyone else's and make someone want to buy YOUR item instead of someone else listing the EXACT SAME THING!!!

OK first, it’s important to have a lot of feedback and not negatives lol I mean a lot of GOOD positive feedback because most potential buyers look to see what an Ebay members feedback rating is. The internet is a scary place for some and people are scared to just buy and spend money on the internet so a good positive feedback record will put their minds at ease. Second, you MUST include a picture of your item if you want to sell it for a higher price. People like to see before they buy and just words and no picture will turn away some people. Try to make your auction as nice as possible using HTML if possible. If you’re computer savvy you can use other design programs or even use the one Ebay offers. Nice and clean is always best. Make the description clear and to the point. Offer a money back guarantee to show people you stand behind your product and to help them not to worry. Use color and bold as well as italics to spice up your listing. Make it “eye pleasant” depending on your item of course. If you’re selling a baby toy then make your auction more childish, such as lighter colors and some pictures of teddy bears or pacifiers around you get the idea. If it’s something like a business briefcase then obviously tone it down and make it more businesslike. No pacifiers lol.

 

CHAPTER 6

“Best Things to Sell & Where to Find Them”

 

When I started on Ebay I had dreams of riches and thought well I’ll go to any store buy stuff and then just sell it on Ebay for a profit and I’ll be rich!!! Lol well that didn't happen and I was bummed until I realized the best way to do it. The three best things to sell on ebay are Collectible items, Consumable items, and Information! Sell ANYTHING you can get a good deal on. Who cares if you make a million selling buttons or bubbles or balloons or baboons (well I’m not sure you can sell a baboon on Ebay but you can try lol) what I mean to say is if you find a good deal then you can make money on Ebay. You can go to garage sales, flea markets or wholesalers. Many Power Sellers use this method to sell on Ebay. I’ve bought pallets from wholesale companies. For a price of a few hundred dollars a pallet you get a huge shipment of your choice either Housewares (that’s what I sold) electronics, clothing etc. I have supplied you with a list of wholesalers throughout the UNITED STATES! Should you wish to pursue this method. Other people make money on Ebay just by buying items on Ebay for a low price because the seller didn't list it properly or left out or misspelled a word and then you can resell it for a higher price. I do that too J. You can experiment and find what you’re most comfortable with. Be prepared to lay out some money to start with so start small and work it up from there. Use the List I emailed you to find wholesalers in your area that way you will find the best products and shipping will be minimal.

Chapter 7

“Payment Methods (i.e. PayPal etc…)”

When your auction is over generally the person who bought your item wants it right away so they want to pay you right away so that they can get it…simple right? Well you need to communicate with them to let them know that they won, what they won and most importantly where to send payment to. You will have already stated which payments you accept through your auction when you listed it so now is the time to give them details. If they have PayPal then that’s they way to go it’s the easiest and quickest way to get paid. If anyone needs to sign up they can do so by going to http://www.paypal.com. I use it and love it. Or you can just have them send a check or money order to your home in which case you will need to supply them with your name and address. Ebay makes this simple by letting you create a draft of a few lines describing payment options and then ebay sends that invoice to your buyer. It’s important to contact your buyer because many times buyers are not sure how to go about paying you unless they hear from you. It also gives them a sense of comfort when they hear from you. Always include shipping fees as well. Nearly 75% of Ebay bidders use PayPal!!! Probably because it’s the quickest way to pay someone and the quickest way for them to receive their item. You should also accept checks and money orders. Don’t worry about checks, THEY WILL CLEAR J and the more payment types you accept the greater types of bidders you attract. Some people only like paying by check.

Once you have received payment email your buyer to let them know you received their payment and let them know when you will be shipping their item. People like to know when they will be receiving their item. Most importantly LEAVE POSITIVE FEEDBACK if you want your own. Send an email thanking your buyer after you ship the item and remind them to leave feedback. Not everyone will leave feedback so the more you can get the better. It shows you’re a trustworthy person and really good to deal with.

Chapter 8

“what NOT to do”

 

Do NOT make spelling mistakes in you auction listing. It looks unprofessional.

 

Do NOT start your bidding price too high. Buyers will go elsewhere and if you start it low it will most probably sell for higher than someone who starts his high because it has been shown that people get “attached” to an item they are bidding on so if someone bids on an item while it is low he gets his/her heart set on that item and will continue to bid for it once it goes higher.

 

Do NOT Leave negative feedback for other Ebay members no matter what (unless they left you first) because they WILL take revenge and ruin your feedback.

 

Do NOT send your item without proper padding. Many items are very fragile and when the buyers is buying your item in essence it is now his so understand that the buyer wants to receive his item in good condition and in a protected fashion.

 

Do NOT overcharge for shipping. Many sellers figure to make more money on Ebay by gauging people on the price of shipping I have 3 words for you. DON’T DO IT!!! People will lose respect for you and they will even give you negative feedback for it…it happened to me back in my stupid early ebay days lol.

 

Do NOT list your auction for less than 7 days. You need to give people a chance to view your auction. If you only list it for a few days that drastically limits the amount of potential buyers.

 

Do NOT go against any Ebay rules. They WILL bust you and suspend your account. I’m embarrassed to say but that too happened to me in my early stupid ebay days but now I’m older and wiser and work WITH ebay. You’d be surprised how human they are. I mean real people actually respond to your emails…anyways I’m going off topic. J

 

And most importantly DO NOT GIVE UP!!!

 

Chapter 9

“Shipping”

Shipping your items doesn't need to be a hard experience. Not only doesn't it have to be physically hard and a pain, dragging all those boxes to the post office and paying a fortune for supplies. I will let you know how to sit at home and get supplies for free!!!

First things first…If you are going to be an Ebay PowerSeller and ship a lot of items daily or weekly you MUST get a small postage scale. They’ll run you about $30.00 and then you can weigh the items yourself and determine shipping costs yourself by going to http://postcalc.usps.gov If you are shipping internationally, you can use this rate calculator:

http://ircalc.usps.gov UPS also offer a rate calculator on their site at: http://www.ups.com and click on “rates”.

Make sure you pack your items with enough padding especially fragile items or THEY WILL BREAK!!! There is no such thing as too much padding or “packing popcorn". You can use newspapers, Styrofoam as well. Offer your customer to have the item insured and if they decline then insure it yourself and if it’s expensive then get a tracking number.

As far as supplies go the United States Postal Service http://www.usps.com offer shipping item for FREE!!! Yes I said Free! And believe it or not you don’t even have to pay them to ship it to you…there is NO catch I don’t get it either lol. But hey I’ll take it J

UPS also offers some items free and offer reasonable rates http://www.ups.com but my favorite is Airborne Express http://www.airborne.com They have the best rates and will pick up the items for you from your home!!! I love them lol.

You can also get free boxes by going to your local store or supermarket they have so many uneeded boxes and will be more than happy for you to take them.

http://www.simplypostage.com and http://www.stamps.com are two great sources for online postage.

Chapter 10

“Tricks, Tips & Secrets”

 

Top 10 Words to use in your auction. These words have been proven to be typed in the most often by people on Ebay searching for anything and they are…

1)New

2)Guaranteed

3)Easy/Simple

4)Testimonial

5)Free

6)Important

7)Limited

8)Fast

9)Discount

10)Sale

These words make the buyer want to buy it RIGHT AWAY!!!

Best Time of the day you should list your item is the time when most people are at home at their computers like in the evening when people are home from work and settling down because most bids pour in in the last hour of the auction so you want people to be able to bid and not be stuck at work.

This next important secret is one most people on ebay don’t know…EBAY HAS A HOT LIST!!! Click on this link and you will see that ebay has a huge part of their site dedicated to hot items!!! http://pages.ebay.com/sellercentral/whatshot.html Use it to your advantage.

Always remember to treat your customers like a King and work it out with hard customers.

Use your “About Me” page to your success and to let people see more about what you have to sell.

Use the .99 cent trick. People somehow feel that .99 is a huge difference than 1.00 so they will be more on that item.

Offer a 100% money back guarantee. It will show your buyers that you are honest and you will get a lot more bids.

Well that’s it I hope you all benefit from my information.  Thanks for reading!!!

Sincerely,

Robert Ross

Search for products to sell on eBay!

Sign up as an eBay seller today!